Water Save Campaign

The campaign aimed to create awareness of the problem of polluted water sources; namely the biggest one in Slovakia.

The campaign was called Nepi tu vodu! (Slovak for “Do not drink the water here”).

Year: 2019
Role: Lead designer
Project: Brand design / Website / Campaign

The logo was crafted by blending key symbols: a symbol related to water and place, and a focused expression of the urgency to act.

This integration effectively captures and communicates the campaign's pivotal themes.

Typography and colors resemble the signs typically found in old Slovak swimming pools, thus evoking nostalgia for simpler times when people still believed our water sources were safe.