Provet Cloud

Provet Cloud provides cloud-based veterinary practice management software. It enables business owners and teams to enhance daily operations efficiency and prioritise patient care.

As the lead designer, I guided the brand refresh to ensure a cohesive visual identity that mirrors the company’s dedication to innovation.

Year: 2023 / 2024
Role: Lead designer
Project: Brand refresh / Website

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In examining our competitors, we identified a gap in the market for different approach to branding.

Our strategic goal became clear: to distinguish ourselves by embodying a more audacious and polished image, distinct from the trends.

Our chosen path entails an assertive, vibrant and bolder branding style while maintaining a coherent messaging that does not detract from the core product.

Core brand messaging

Simplicity is key, especially when trying to create a new communication language for something as complex as Provet Cloud. In collaboration with an in-house copywriter, we decided to narrow our communication strategy down to two concepts: animals and software. It does not get any simpler than that.

Product visualization for YouTube videos and website

The goal was to show the product as often as possible, in a digested, easy-to-understand way. Since the product's complexity can be initially overwhelming, we opted for minimalistic abstractions instead of 1:1 representations. This also required me to have a thorough understanding of the product to identify which parts to emphasize and which to omit.

Keeping it simple (and fluffy) Bits from the rebrand

The block-like pattern creates a sense of structure and order that can convey reliability and stability. The vibrant colors can also be eye-catching and memorable, making the brand stand out in a crowded marketplace.   The layout can be adapted to suit the brand's personality and messaging by experimenting with different color combinations and arrangements.